Perth band Methyl Ethel perform at SxSW 2016.
WHAT DOES IT TAKE TO ‘MAKE IT’ IN AMERICA? IN AUSTIN, TEXAS, ONE AUSSIE ACT HAS COME ALL THE WAY FROM PERTH TO FIND OUT.
South by Southwest has become one of the largest events on the music festival calendar. For artists and bands looking to make it in America, it’s absolutely essential to be seen by the right people at this music showcase event. But with more than 2100 acts from all around the world, competing for the limited attention of the movers and shakers is tough. ABC’s The Mix followed one Aussie act, Methyl Ethel, as they navigate their first South by Southwest.